
I saw some blurb about Kate Hudson and this celebrity stylist dude David Babaii doing a collabo on an eco-friendly hair care line. It sounds legit:
- Cruelty-free;
- Made without parabens, sulfates, petrochemicals or animal products;
- Ingredients include cupuacu butter, volcanic ash, blue algae, Polynesian white ginger;
- 10% of all profits go to WildAid, a global wildlife conservation organization.
This appealed to my treehugger tendencies, so I decided to check it out. I fell in love! Not only does it leave my hair super soft and curly, it smells like coconut lusciousness. I’ve only tried the Hydrating Shampoo and Conditioner so far, and I’m considering trying the Amplifying Whipped Mousse to set my curly styles, because as of now I use a not-so-green foaming setting lotion. Works great, but like I said before, I’m trying to reduce my eco-criminal activity.
Imagine my glee when I find out that as of June 1, 2009, this yummy stuff has been available at Sally’s Beauty Supply and Rite Aid. So now instead of driving all around the world (well, Ulta in Buckhead, but it’s still contributing to carbon emissions) or ordering online (shipping trucks = more carb emissions), I can pop around the corner and get my WildAid by David Babaii fix. Does this count in my quest for an incredibly shrinking carbon footprint?
I almost hate that I’ve learned to 


